Sprint’s Virgin Mobile Goes iPhone-Only in Relaunch (Jun 22, 2017)
Time Warner Signs $100m Deal to Develop Shows for Snapchat (Jun 19, 2017)
Sprint Offers 6 Months of Free Tidal HiFi to Subscribers (Jun 9, 2017)
Microsoft Announces Dell, Asus, and Lenovo VR Headsets (May 31, 2017)
Uber’s Relationship with Pittsburgh Worsens (May 22, 2017)
Though Google spent much of its I/O keynote talking about apps and features like Photos and the Assistant, it did devote a few minutes to the topic of AR and VR, which will have a second deeper-dive keynote of their own tomorrow. On the VR side, the key announcement is that Google is extending the Daydream platform beyond mobile VR to standalone headsets, which in the first instance will be built by partners Lenovo and HTC and supported with chips from Qualcomm. Daydream so far has been limited by the fact that the biggest Android smartphone vendor has its own competing platform, so the news that Samsung’s Galaxy S8 phones will support Daydream through a software update in the summer is a big deal. My guess is that Samsung will still favor its own Gear VR system with its usual bundling and discounting deals, but the fact that Daydream View and other compatible headsets will now work with Samsung devices should increase its appeal. Daydream’s system is better than Samsung’s in a number of ways, though the recent Gear VR update closes the gap a bit, so the playing field should be a leveled a little going forward. Also worth noting are a couple of AR announcements, including a new “Tango phone” to support Google’s indoor mapping technology, and VPS, an indoor equivalent of GPS which will enable precise directions within large stores and the like. Neither of those feels remotely mass market yet, which means Google’s AR efforts are far more marginal than the phone-based efforts from Facebook and Snapchat (and likely soon Apple too). Interestingly, VR head Clay Bavor outlined his vision for the space in a blog post today too, and it’s remarkably similar to Microsoft’s in that it envisions a continuum or spectrum that includes both VR and AR, though Bavor’s favored term is immersive computing rather than mixed reality and he’s less pejorative about the VR and AR terms everyone is already using.
Amazon previously invested in Nucleus, a company that makes a tabletop videoconferencing system for the home, and now the company’s CEO is angry because Amazon has just released the Echo Show, which he sees as very similar. Two quick things to say about this: firstly, if you take an investment from a company like Amazon, you have to go in with your eyes open. You have to know that the reason for the investment is that the company is interested in the technology, which might mean to an outright acquisition of your company (best case scenario) or might simply enable it to learn about it and do its own thing (worst case scenario). If you don’t know that going in, that’s your fault. Secondly, it’s not like the Echo Show is a pure clone – it’s first and foremost an Echo, a concept Amazon can quite fairly say it has pioneered, and only secondarily a videoconferencing system. Yes, that element was emphasized in its video and so on, but that’s because it’s a big part about what’s new and different from this device compared with its previous Echo devices. This device does far more than that, though, and anyone suggesting it’s some kind of clone is on the wrong track. It sucks to be Nucleus right now, but it should have known this outcome was a strong possibility from the start.
Back in December, Microsoft announced its equivalent of Amazon’s Alexa platform for third parties in the form of its Cortana Skills Kit and Cortana Devices SDK. A week later, Harman Kardon announced its was working on a speaker that would feature Cortana, and said it would launch in 2017. Five months later, the two companies have provided a name (Invoke), pictures, and some capabilities for the device, but there’s still no specific launch date (beyond “Fall 2017”) or pricing. On paper, the Invoke looks a lot like Echo in both its design and its capabilities (it even has an Echo-like 7-mic array), and the main difference is that it will do Skype voice calls, which is something that’s been rumored for both Echo and Google Home but isn’t yet supported by either. One advantage Harman would have over Amazon or Google in this space is that it’s a speaker maker, so it may well have better audio quality in its version than those companies have in theirs, something that’s been a shortcoming in this category so far. And of course, it’s interesting given Samsung’s ownership of Harman Kardon that this speaker is running neither of the assistants Samsung itself supports – its own new Bixby assistant or the Google Assistant – though this partnership obviously began before the Samsung acquisition closed. Pricing is an interesting question: whereas Google and Amazon both have broader ecosystems which benefit from such a device and therefore justify subsidizing or selling it at cost, Harman obviously needs to make money on it, so it may end up being priced higher (as Apple’s version likely will be too). Lastly, we might see other ecosystem devices using Cortana announced at Microsoft’s Build developer conference this week.
Apple has done a deal with HP to allow the latter to include its devices in its enterprise device-as-a-service offering for enterprises. This is the latest in a string of deals between Apple and various enterprise-centric partners over recent years – a sign that the enterprise is an increasingly important source of growth for Apple as the consumer market reaches saturation for smartphones and upgrade cycles lengthen. HP will be a channel for all Apple devices, but the two companies are also working together to create some guidelines for various industries in deploying those devices and making the most of them in various applications. Apple’s strategy for the enterprise continues to be mainly leveraging these various third party channels rather than growing its own substantial business sales force, which is smart given Apple’s expertise (and the gaps in it).