Company / division: 21st Century Fox
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Facebook Secures TV Rights for Less Interesting Champions League Soccer Games Through Fox (Jun 27, 2017)
Facebook has been dabbling in sports rights here and there, and already has a deal for a twenty Major League Baseball games during the 2017 season. Now, it also has a deal to show some European Champions League games in the US through Fox, which owns the TV rights. The games Facebook shows will be the the lower profile ones which aren’t shown on live TV but which have been available through Fox’s streaming apps. Given that the focus is on these lower-tier games, it also has no rights to the last two rounds of the tournament, which features the top club soccer teams from throughout Europe. The article here from Bloomberg talks up the amount of social activity around soccer on Facebook, but of course the US is famously resistant to soccer, so only a fraction of the overall numbers relate to the US specifically. I certainly count myself among those who watch the Champions League here in the US, but almost exclusively the top-tier team I support, which almost certainly won’t be featured in any of the games Facebook shows. And that’s the challenge here – this deal sounds good in principle, and for any fans of relatively obscure European teams who happen to be living in the US (or who watch soccer indiscriminately regardless of the teams playing) this might be a nice value-add on Facebook. But this doesn’t seem likely to attract much bigger audiences than the MLB games on Friday nights.