Broadcast Live TV Viewing During Fall Premiere Week Drops Again (Oct 5, 2017)
This LA Times piece has some good numbers on how this season’s broadcast fall TV premieres fared, and the answer is that they saw another drop year on year in live viewing. The ongoing drop in life NFL viewing was a big contributor to the overall drop, but there were broader drops for dramas and comedies as well, despite a fairly strong performance on the comedy side overall. None of this is new, nor should it be surprising at this point – the trend away from live viewing and towards DVR and streaming viewing of the same shows as well as digital-native streaming through services like Netflix is well established and unstoppable at this point, with significant implications for legacy TV companies. As measurement of non-live viewing – both DVR and streaming – both improves and increasingly gets counted in official figures used to calculate ad payouts, some of the effects on ad revenues will be mitigated, but certainly not all.
via LA Times
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