Amazon Begins Selling Apple TV Hardware Again (Sep 26, 2017)
Amazon has quietly begun selling Apple TV hardware again, as part of the thawing in relations between the two companies. Apple has already announced that an Amazon video app is coming to the Apple TV shortly, so this is the first half of that two-part move, suggesting that the other shoe should drop soon. As I said a few months back, though some have suggested there was some tit-for-tat in Apple and Amazon’s frosty relations, the reality is that the barriers to playing nicely were all on Amazon’s side – the company could have built an app for the Apple TV as soon as the platform launched an App Store, but chose not to. I assume that was because of the App Store cut, but that’s been a feature on iOS too, and hasn’t stopped Amazon from launching video apps for that platform. Regardless, it’s likely that Apple has made some concessions on the App Store cut, and that that’s finally got Amazon on board as one of the last holdouts from the Apple TV, which should further increase the appeal of that hardware platform for those willing to pay the Apple premium to get their Transparent or Man in the High Castle fix.
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