Company / division: Apple

Each post below is tagged with
  • Company/Division names
  • Topics
  • and
  • Narratives
  • as appropriate.
    Tablet and Wearables Numbers for Q2 Show Rise of Chinese Vendors (Aug 3, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Repair Association Hits Apple Hard in Report on Environmental Regulations (Aug 3, 2017)

    I saw an article pop up this morning from Mashable about Apple and its repairs policy, and then saw another this afternoon from the Verge (linked below) on the same topic, which made me wonder why, and it turns out that the answer is a new report from the Repair Association. The Repair Association is an industry body made up of device repair companies and environmental and other organizations, and as such has a clear point of view on device repairs: they’re a good thing, and any limitations on repairability are a bad thing. I had a long Twitter exchange this morning with the author of the Mashable article about this topic, and the thrust from my side of the conversation was that the framing here is all wrong. Yes, Apple does place restrictions on who can repair its devices and how, and it also increasingly designs its devices in ways which make them harder for third parties to repair, but as I’ve said before in the context of iFixit and other repair companies’ reviews of Apple devices, this isn’t done to thwart repair companies or customers, and it isn’t a money grab.

    The big shift in Apple’s design over recent years has been increasingly tight integration of components, which has been a key enabler of making devices smaller and more powerful, something that’s been a part of iPhone and iPad design from the start but which has more recently spread to the Mac line as well. This definitely makes repairs harder, and Apple also places restrictions on how screens can be repaired because they’re integrated with the Touch ID sensor that controls device unlocking and Apple Pay among other things, and repairing them without access to special tools stops Touch ID from working. Again, that’s a side effect of Apple’s security-centric design and not a deliberate strategy to frustrate would-be repairers or customers. Apple opposes some of the stricter standards and regulations proposed by states and various bodies because they’re often designed to prioritize repairability over functionality, sometimes in ways which seem directly aimed at the way Apple designs its products. Meanwhile, Apple has made enormous strides in its environmental efforts over the last few years under the leadership of Lisa Jackson, formerly head of the EPA and therefore no slouch when it comes to environmental protection. That’s extended from using sustainable energy to better recycling of parts with Apple’s Liam disassembly machines and so on. Apple is moving in the right direction here, and as the Verge piece at least acknowledges, none of what Apple is doing here is actually environmentally unfriendly, as the Mashable piece suggests.

    via The Verge

    Chinese Smartphone Vendors Grew Strongly in Q2, Gaining on Big Two (Aug 2, 2017)

    New smartphone shipment and market share numbers are out for Q2 from various analyst firms, and they all show the same broad pattern: somewhere between a modest decline and modest growth year on year for the market as a whole, modest growth for Apple and Samsung, and strong performances by three Chinese vendors, with Huawei making significant gains in the number three spot. IDC, Strategy Analytics, and Canalys among others differed slightly on the exact shipment numbers, while Strategy Analytics seems to find another 20 million or so shipments somewhere compared with the others. The top four spots have now remained unchanged for over a year, with the exception of Q4 last year, when Apple briefly pipped Samsung for the number one spot, though this quarter Xiaomi’s resurgence squeezed Vivo barely out of the top five. Huawei got within a few million of Apple’s sales total for the first time off the back of pretty strong growth, but Xiaomi had by far the fastest growth (which you already know if you’ve read two earlier pieces on Huawei and Xiaomi). The broader picture has Chinese vendors dominating the top ten, though these firms only report the top five in their public releases: by my count, Chinese vendors take seven of the top ten spots, with Apple, Samsung, and LG the only exceptions. And those Chinese vendors rely enormously on the Chinese market for their sales, while several have no presence in the US at all, meaning that the smartphone market is increasingly fragmented globally, with different players taking the lead in different parts of the world.

    via Android Police

    ★ Apple Reports Accelerating Growth, First iPad Unit Growth in Four Years (Aug 1, 2017)

    Apple reported its fiscal third quarter / calendar second quarter results today, and they came in at the high end of its guidance and beat analyst estimates. One of the biggest surprises was strong iPad unit growth year on year after four years of declines, and just the second quarter of revenue growth for iPads during that period, thanks largely to sales of the lower-priced $329 iPad introduced earlier this year. But Apple said all its product categories saw year on year revenue and unit growth, with Apple Watch reportedly growing 50% year on year, and Mac and iPhone unit growth up modestly, while the Services business continued on its recent tear, driven largely by the App Store, but also to an extent by Apple Music and iCloud storage plans. iPhone ASPs were up modestly year on year driven by stronger sales of the latest Plus models, and would have been up more if not for the fact that the company sold down its inventory significantly, with almost all the reduction being made up of more expensive phones.

    Perhaps more significantly for the longer term outlook, the company provided guidance for the September quarter which essentially guarantees new iPhone hardware in September. I would guess that at the very least Apple will have the successors to the current phones on sale in the usual timeframe and in the usual volumes, while my hunch is that the new higher-end model will also go on sale at the same time but be even more heavily supply-constrained than new iPhones usually are.

    Apple continued to talk up performance in mainland China as distinct from the Greater China region it reports, where sales were down 10% year on year, the best result in nearly two years, but still a drag on overall results with other regions all growing, all but Japan at double digit rates. Tim Cook also addressed the issue of VPNs in China which I wrote about yesterday, and defended Apple’s stance, which is a combination of following the law in each country where it operates, and believing that it’s better to engage and stay in a country than leave, even where it disagrees with policy (my notes on this portion can be seen here).

    Overall, Apple’s management on the call seemed as bullish as they have for some time, clearly looking forward to what they expect to be a strong finish to the year in both product and financial terms. Tim Cook wasn’t drawn the slightest bit on new iPhones, but did hint at new products this fall, talked about the role of autonomy beyond vehicles and Apple’s big project in this area, raved about ARKit and the potential of AR, among other things. There’s clearly a good mix of products coming to market in the near term and investment for the long term which Apple’s management is also happy about. That’s no guarantee of a strong performance in the September or more importantly the December quarter, but I continue to be pretty bullish on what’s coming over the next few months from Apple.

    via Apple

    iPhone Design and Feature Details Show Up in HomePod Firmware (Jul 31, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Apple Removes VPN Apps from Chinese Version of App Store (Jul 31, 2017)

    Apple has removed VPN apps from the Chinese version of its App Store for iOS devices, in compliance with the Chinese government’s edict that VPNs have to be licensed to be able to operate. This is yet another example of the difficult line foreign tech companies have to walk in China, complying for the most part with local regulations, even those designed to enable censorship, while preserving freedom of speech in other markets around the world. This is a gray area that Apple hasn’t had to deal with as much as content-centric companies like Facebook and Google, both of which eventually exited China (one forced out, the other choosing to leave rather than submit to censorship requirements), but that’s been starting to change. In the past year and a half, we’ve seen some of Apple’s content offerings like iBooks, individual apps like the New York Times, and now categories such as VPNs blocked, while the government has also forced cloud service providers to work through local companies for data centers. As I’ve said before, so far Apple can simply say it’s complying with local laws and regulations as it does elsewhere, and that will provide some cover, although it hasn’t insulated it entirely from criticism over this latest move. This move in particular further reduces the ability of users with Chinese App Store accounts to get access to otherwise blocked news and information, but a recent crackdown on VPN use makes that challenging anyway. But so far the Chinese government hasn’t forced Apple to break any of its own cardinal rules, including protecting user privacy and security. If and when the Chinese government ever does cross that line, that will be the real test for Apple and could end up being very bad for its business in China. So far, thankfully, it hasn’t come to that. Also worth noting in this context: Russia has just passed legislation that bans the use of VPNs in the country, and although it’s a far less important market for Apple than China, the company will have to deal with some of the same issues there once the law kicks in this November.

    via TechCrunch

    Nokia Says it Received $2 Billion From A Recent Apple Patent Settlement (Jul 28, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Foxconn Announces Plans to Build $10bn LCD Factory in Wisconsin (Jul 26, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Apple Drops to Fifth Place in China Smartphone Market in Q2 (Jul 26, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Roku Leads US Streaming TV Box Market, Apple TV in 4th Place, Says eMarketer (Jul 26, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Donald Trump Says Apple Has Committed to Building Three Plants in the US (Jul 25, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    LG and Apple Said to Invest in OLED Manufacturing Capacity (Jul 25, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Adobe Announces End of Life for Flash in 2020 (Jul 25, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Sensor Tower Says Mobile Game Revenue Up 32% Year on Year in Q2 (Jul 24, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Regulators and Academics Begin Pondering Breaking up Big Tech Companies (Jul 24, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Apple Launches Siri Ad Campaign Featuring Dwayne Johnson (Jul 24, 2017)

    Yesterday, actor Dwayne Johnson (also known as The Rock) tweeted a tongue-in-cheek teaser for an ad campaign with Apple centered on Siri, with a three-minute ad posted to YouTube later. The ad campaign is only one of the things to talk about here, though, because the reaction to the teaser is worth discussing too. The campaign itself comes at an interesting time for Siri, given the massive media attention paid recently to the much smaller but arguably hotter home voice speaker market and the dominant assistant in that space, Amazon’s Alexa. Note that the Siri campaign is all about Johnson going around getting stuff done, and that of course is the major weakness of Alexa today: it’s basically useless away from home. There’s no direct jab here from Apple, but it’s clearly one of the underlying messages that Siri is with you throughout your day no matter where you are (albeit not, as the ad suggests, in space). But the other thing worth noting is how many people reacted to the teaser by taking it literally, or in other words believing that Apple was actually making a full-on movie featuring Siri and Johnson. That’s so absurd as to be laughable, but I’m pretty sure it’s the context of Apple’s recent push into original content and the negative response in much of the media to its Planet of the Apps show that makes it suddenly seem plausible. Once Apple starts spending serious money on content, and demonstrates that it’s willing to make shows featuring its own products and services prominently, almost anything seems possible. At this point, releasing Planet of the Apps first feels like it was a big mistake in launching Apple’s original content strategy – it’s set the tone for what’s to come, and though future offerings will hopefully be more compelling to a wider range of Apple customers, the reaction to this Siri campaign is a great encapsulation of the expectations Apple has now set. It’s got work to do.

    via TechCrunch

    Apple is Reportedly Partnering with Chinese Battery Maker CATL (Jul 21, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Midia Suggests Amazon Now 3rd Largest Music Streaming Service (Jul 20, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Apple Launches Machine Learning Journal (Jul 19, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.

    Apple Appoints Senior Engineer as First MD of Greater China (Jul 19, 2017)

    This content requires a subscription to Tech Narratives. Subscribe now by clicking on this link, or read more about subscriptions here.