Apple Makes Big Environmental Push for Earth Day (Apr 20, 2017)
This feels like a huge misstep, especially announced the week of the S8 launch, which could otherwise have been the moment Samsung finally put the Note 7 debacle behind it. While the desire to minimize the environmental impact is admirable, and Samsung would no doubt benefit financially from refurbishing the phones, it would have been better off simply doing what it originally said it would and abandoning the line entirely and merely recouping parts. Another story that both keeps the Note7 in the news and raises the prospect of people actually buying them again (even if under a different name) just seems like a terrible tradeoff to make for those benefits. Ironically, this was the week when Samsung also finally issued a software update which will kill the remaining devices still in use in the US, yet another milestone in moving past this whole mess.
via The Verge
Apple has invested enormously in its green initiatives under Lisa P Jackson, arguably one of the biggest and most visible changes under Tim Cook, who seems determined to use Apple’s power for good beyond the influence of its products alone, to a much greater extent than Steve Jobs was. For Apple to come out on top of the major tech companies is still quite an achievement, though Google and Facebook also did well. It’s not clear that most consumers care all that much about any of this, but there’s an argument to be made that these companies are seen as leaders in the field, and Greenpeace’s endorsement puts pressure on others to fall in line, which has broader environmental benefits.