GoPro beat its revenue guidance for Q1 and grew year on year for the second straight quarter, though it’s still a shadow of its former self, with revenues less than two thirds of what they were two years ago in the quarter, and even less than the equivalent quarter three years ago. Meanwhile, it still hasn’t reduced costs nearly enough to get back to profitability, as its cost of sales was nearly 70% of revenue and its operating expenses accounted for about the same amount, leaving it with a -40% operating margin. That’s actually a slight improvement on a couple of quarters last year, but was much worse than Q4, The fundamental challenge facing GoPro is still that it’s essentially a one-trick pony in a market that has a fairly low ceiling at a time when smartphones and other product categories are beginning to be more meaningful competitors. It’s expanded into drones, but that’s an even more niche category than action cameras, and all its efforts at diversifying into content have failed. It may be able to bring costs down enough over the course of the year to get back to profitability but a return to sustained high growth still seems like a distant prospect.
GoPro Pre-Announces New 360° Camera for Commercial Use (Apr 20, 2017)
Samsung Updates Gear VR and Gear 360 Camera (Mar 29, 2017)
Two other smaller announcements from Samsung today on top of its phone and smart home announcements concern its VR and 360 degree camera accessories, both of which got an update today. The Gear VR is easily the VR headset with the biggest base today, thanks largely to its aggressive pricing and bundling by Samsung in combination with its smartphones. That doesn’t mean it’s the best experience out there, and in fact it’s been a somewhat frustrating one because the controller was an awkward trackpad on the side of the headset. But the new version solves that with what looks like a really good separate hand-held controller, along with other improvements. This is the same approach as the Google Daydream View takes, and it works very well in that device, so this should make the Gear VR better too. The Gear 360 debuted last year, but was pretty limited, being designed more for stationary use at, say, a party rather than as an action camera for use on the go. The new version has 4K video and a new design better suited for on-the-go use. As with the other announcements, we’ll have to wait until reviews come out to know whether they’ll deliver on the promise (and I’ll be testing the Gear 360 I picked up at the event today shortly), but on paper these should be decent upgrades on their predecessors.
It’s almost certainly not a coincidence that not one but two rumors about Snap working on additional hardware have sprouted the week of its IPO, both apparently well sourced yet conveniently vague on whether a product will actually ever be launched. This is good hype fodder for an IPO with some serious question marks over it, and yet non-specific enough that the company can afford never to release either of these two products (the Times reports a drone, while TechCrunch discusses a 360 degree camera). None of this is to say that Snap – which now calls itself a camera company and has one piece of camera hardware already in Spectacles – won’t release more camera hardware in future. In fact, I’d say it seems very likely. But when it happens, we’ll see whether that’s actually a bet that ends up moving the needle or just ends up being a novelty as Spectacles seem to have been. I’m still not convinced that Snap will ever be able to make a serious business out of hardware, its marketing genius notwithstanding.
The Sky Is Falling For GoPro – Forbes (Feb 2, 2017)
The headline here is a pun a bit overblown, but only a bit. GoPro’s Karma drone literally fell out of the skies when it was first launched, and had to be recalled, finally going on sale again this week. This piece digs into the challenges GoPro faced in moving into a totally new hardware category, provides some broader context about how hard the drone market has been for others (see also Parrot), and GoPro’s broader challenges. GoPro was one of three companies I highlighted in a piece just over a year ago about the danger of being a one-trick pony in tech, along with Fitbit and Dropbox. Fitbit and GoPro have indeed been through the ringer since then, to differing degrees, with Fitbit having a really tough Q4, and GoPro struggling ever since its disastrous Session launch. Hardware is hard, and it’s even tougher when you’re in a category with a fairly low ceiling and that’s all you do. GoPro and Fitbit have both discovered that the hard way since I wrote that piece (though Dropbox is actually doing OK, partly by diversifying more effectively than either Fitbit or GoPro have).
Robert Scoble is an odd source – not strictly a reporter, and one with a very mixed track record when it comes to this kind of thing. So take it with a pinch of salt, but this is an interesting report given that Apple does seem to be very interested in AR. The timing is interesting here too – Scoble says the glasses might launch this year, which would be a big new product for Apple when it could really use one to reassure the faithful.
Facebook’s new camera app (currently in testing) clones several Snapchat features, including filters/lenses, and ephemeral messages. The filter/lens technology is built on the acquisition of MSQRD.
via The Verge