Narrative: Disrupting TV
Each narrative page (like this) has a page describing and evaluating the narrative, followed by all the posts on the site tagged with that narrative. Scroll down beyond the introduction to see the posts.
Caavo’s $400 streaming box unites Amazon, Apple, and everything else into one TV interface – The Verge (Feb 14, 2017)
This feels like an absurdly large, heavy, and expensive (albeit attractive) box for simply switching inputs on your TV. That’s a shame because the device has a great pedigree, but this is just inserting yet another box between all your various boxes on the TV. This Variety piece actually does a better job of explaining the user interface than the Verge one, but it still doesn’t sound like nearly enough to justify the price and size here. The problem here is we’re still trying to solve this problem in the same way – by pulling together multiple inputs rather than creating a single input that does everything you want natively. That’s still a long-term hope rather than a proximate reality at this point, but several boxes are getting closer and I think we’ll see more progress this year.
via The Verge
Facebook is launching an app for Apple TV and Amazon Fire TV – Recode (Feb 14, 2017)
More news out of Recode’s Code Media conference today (after Apple’s last night). This one was actually reported by the Wall Street Journal a little while ago and I commented on it then. I’m still a little skeptical about this, but there weren’t many more details in the announcement, and so we’ll have to see what the app actually looks like and how it works – I do think there’s potential for Facebook to use some of its clever technology to present people with a better feed of relevant video, but I think that’s some way off still. Also worth noting: Facebook will have apps for Amazon and Apple TV boxes as well as Samsung smart TVs, but not for Android TV. And of course Twitter already has a TV app, mostly useful for its live video, though there as here the big questions remains whether the companies can actually sell enough ads around this video to make the effort worthwhile.
via Recode
Apple Debuts Planet of the Apps Trailer – Recode (Feb 14, 2017)
Apple debuted the trailers for its Planet of the Apps and Carpool Karaoke shows at the Code Media conference last night. These are two of Apple’s first bits of original video content, both of which will debut as part of Apple Music. Carpool Karaoke still features James Corden on some episodes, but not all, which will detract at least somewhat from the original format, which is compelling in large part because of him. Planet of the Apps is a Shark Tank-style reality / competition show focused on apps. This clearly plays to Apple’s strengths, and gives potential competitors a big draw in the form of featured placement on the App Store. This isn’t my kind of thing – I’ve never been a big fan of reality shows – but Shark Tank is very popular, and Apple’s show mirrors its format pretty closely, so it should do well among the same people that like that show. In addition to music exclusives, these bits of video content are another unique feature of Apple Music, which should help set it apart versus the competition. But to my mind, it’s more interesting to see this as an ongoing push by Apple into original content, which for now may live in Apple Music but certainly has the potential to become the foundation of an Apple subscription video service in future, which could be a much bigger deal.
via Recode (Planet of the Apps trailer here)
YouTube Orders First Original Kids’ Programming for Red Subscription Service – Variety (Feb 13, 2017)
YouTube has some original content for adults already, almost all of it tied to YouTube creators in one way or another, but it’s now extending that investment into kids’ programming to go with its YouTube Kids app. Again, several of the shows feature YouTube personalities, so it’s leveraging its access to content as well as giving creators yet another reason to stick with it rather than switching focus to, say, Facebook. The YouTube Kids app has been a bit of a mixed bag so far – at a time when several big traditional kids’ programmers eschew advertising, it’s shown ads (unless the viewer has a YouTube Red subscription), for example. But this is an interesting next step.
via Variety
Jeff Bezos wants Amazon to be the next HBO, Showtime – New York Post (Feb 13, 2017)
This feels like a totally logical next step for Amazon, which already has lots of both episodic and feature length content, and has been selling other companies’ premium channels for a while now. It’s presumably learning a lot from selling Showtime and the like, and has seen an opportunity to add yet another layer of subscription revenue to the base Prime membership. One big question, of course, is how it will divvy up its original and acquired content between the existing Prime service and this premium tier – any exclusivity around the paid channel dilutes the value of the base subscription, which Amazon wouldn’t want to do. It’s possible that this will be an offering primarily aimed at non-Prime subscribers, or part of its video-only version.
via New York Post
What’s different about Snapchat’s next new original series – Mashable (Feb 10, 2017)
Yet more ammo for the “Snapchat is TV” crowd, though that feels more and more literal all the time, since Snapchat’s content is more and more actual TV content from actual TV companies, as with A&E in this case. What’s unique here is that the show is both unscripted and not based on an existing show – i.e. it’s original content for Snapchat, though importantly not original content by Snapchat a la Netflix/Amazon/HBO. Snapchat did spend $13.3 million more in 2016 than 2015 on content creation, but in reality that’s about collaborating with existing providers on content rather than creating its own. For now, Snapchat remains a great way for existing TV brands to reconnect with the large portion of its target audience which has abandoned traditional TV.
via Mashable
Apple Hires Amazon’s Fire TV Head to Run Apple TV Business – Bloomberg (Feb 7, 2017)
Two things worth noting here: firstly, this is one of a relatively small number of senior hires at Apple in recent months amid what has seemed like a larger number of departures from the upper echelons there (including one earlier today). In and of itself, the numbers don’t mean much – Apple is a massive company and many of those poaching its employees are smaller (notably Tesla) such that the balance will always be lopsided in favor of the smaller companies, where promotion opportunities will also be greater. Secondly, and perhaps more importantly, this hire itself is into a hardware product role, but it frees up the guy who had been running the Apple TV product to focus on content negotiations, which is arguably where Apple really needs to be putting its investment right now. I continue to maintain that this is the year when Apple finally launches its own subscription video service – the pieces are in place with the Apple TV and the TV app it launched last fall, and the market is getting to a tipping point where an over-the-top pay TV alternative is both more feasible and more needed than ever. This move will hopefully help move Apple along in its pursuit of that goal.
via Bloomberg
The Latest YouTube Stats on Audience Demographics – Google (Feb 7, 2017)
There are some interesting numbers here – not all of them are new, but the collection of them all into one place is, and some are pretty striking. Some of the key points: time spent on YouTube is rising rapidly – doubling from 2015 to 2016 among all adults, but tripling among users 55+; YouTube reaches 95% of online adults over 35 in a month; YouTube users skew slightly female and are more likely to have a college degree than the general population. To my mind, the takeaways are that YouTube has massive scale, probably broader than any other video platform or service in the US, and that it’s reaching that stage of its maturity where its growth is stronger among newer groups of users, notably older users, which mirrors what’s happened with Facebook in recent years. This is a massive scale, mature platform – the challenge is monetizing it effectively and generating a profit, something Google has seemed increasingly focused on in the last couple of years.
via Google
Comcast Is About to Sell You Cable TV Without the Cable Box – Bloomberg (Jan 31, 2017)
This announcement was very well timed given the apparent death of FCC set top box reform reported earlier today. Comcast has argued all along that market forces will bring the choice in set top boxes consumers want, and this announcement is a useful token of that vision. It’s limited – it’s Roku only for now, and customers still have to have an old-style STB in the home as well until later this year. It also appears customers will still have to pay something for the privilege of using a box they own rather than one of Comcast’s. This is progress of a sort, but very much the kind of progress the cable companies are willing to go along with – with control, fees, and more still in place to some extent. The more interesting question is whether Comcast might use this experiment as the basis for a broader rollout of over-the-top Xfinity TV services outside its footprint – that would be far more disruptive.
via Bloomberg
FCC Chairman Ajit Pai Scraps Set-Top Proposal – Variety (Jan 31, 2017)
This was inevitable – the STB proposal was one of two issues, along with net neutrality, which the incoming chair of the FCC was expected to dump as he took the helm. And along with net neutrality, these were popular issues championed by consumer rights groups and some big consumer technology companies. However, it’s also true that the impact of ditching these policy issues may not be as widespread as feared – I wrote a piece last week about the real likely impact of net neutrality rules being dismantled, and I’ve always been skeptical that the STB reforms proposed would actually bring about meaningful change in the industry. Previous attempts (see CableCard) had failed, and it wasn’t clear to me that the new approaches would be more user friendly or likely to deliver greater openness around the boxes we get to use to watch TV. Realistically, positive change in the TV market is more likely to come from increasing competitive pressure leading to concessions by major legacy players to the new world order (though we’re not there yet) – and now that the FCC has dropped STB reform that’s the only kind of progress we’ll see regardless.
via Variety