Company / division: SAP

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    Apple and SAP Enterprise Partnership Launching First App in March – Mac Rumors (Feb 27, 2017)

    Apple and SAP today announced that the partnership they first unveiled last year is beginning to bear real fruit. Last year, they had announced plans for an SDK, a training academy, and some sample apps from SAP itself designed to show third party developers what could be done. All of those things have now made enough progress at this point to justify a second announcement about imminent launches and progress made since. Several of the elements of what the companies announced originally are going to be available in the next few weeks, and all that should help SAP’s enterprise customers and their partners develop better iOS apps that tap into the SAP back-end. This is part of Apple’s broader push into the enterprise over the last few years, something that’s critical for squeezing additional growth out of an increasingly saturated smartphone market in mature economies. But it’s also a good reminder that the announcements Apple makes in the enterprise space are very different from its usual product announcements – they’ll take at least months to come to fruition, and in many cases will take even longer after that to deliver really meaningful results – this is a long game.

    via Mac Rumors