Company / division: Skype
Skype Adds PayPal for P2P Payments (Aug 2, 2017)
Skype is one of those odd products – a fairly sizable communications property owned by a major tech company, and yet one which doesn’t make much money, isn’t growing much, and hasn’t really been focused on either messaging or social communication. It’s been clear, though, for some time that Microsoft would very much like Skype to be a big part of its consumer push and become more of a messaging- centric app, and the makeover it announced today seems like a big step in that direction. The new design, rolling out first on Android and later on other platforms, puts social sharing and messaging much more prominently in the app, but that’s no guarantee that people will actually use those features more or even see Skype as a natural place to do that kind of sharing. I only ever use Skype for work phone calls at this point, and others I’ve spoken to who use its messaging features use those almost exclusively for work communication too, so I’d be very curious to hear more from Microsoft about who is using messaging on Skype and what they’re using it for. My guess is that, for all the changes Microsoft is making here, it won’t be that much more successful than in the past in making Skype a mainstream consumer service or app for social communication and messaging. It doesn’t have the brand or the user base to make that objective work. It’s also adding in more bots, an effort that began with a bang at Build last year but has been quiet since, but again those will only be relevant inasmuch as people are spending a lot of time in Skype already and want and expect to find those interactions with brands and companies there. In the end, I don’t see anything here that makes me think Skype is going to become a radically different animal, even if it might look quite different after these changes. And that’s emblematic of Microsoft’s broader consumer challenges: it simply doesn’t have a broad-based consumer play at this point beyond productivity.
Microsoft launches Skype Lite Android app for India and other emerging markets – TechCrunch (Feb 22, 2017)
This looks like a great bit of innovation from Microsoft – both well customized for a local market and the first really compelling implementation of its bot strategy that I’ve seen. Facebook has been doing well for a while with its Lite offerings, which have expanded its reach in emerging markets, and this Skype version seems to offer some of the same benefits. The future integration with the government identity scheme sounds particularly interesting. There’s obviously strong competition in India for the services Skype provides, many of which already cater for users with limited bandwidth, and Microsoft continues to struggle to monetize its consumer efforts including Skype, but it’s great to see it innovating in this very localized way.