Company / division: ESPN
ESPN Lays Off 100 On-Air Personalities (Apr 26, 2017)
ESPN takes you inside a college football rivalry with VR (Dec 30, 2016)
Though high-quality gaming content exists, other top-notch content for VR is still pretty experimental, so seeing a brand like ESPN investing in VR content is a good sign. For this kind of thing, VR is obviously still a far better fit than AR, and immersive video content in general will be critical for taking VR beyond gaming.