Topic: Smartphones
Xiaomi Launches Its Own Chip, With an Assist From Beijing – WSJ (Feb 28, 2017)
I commented on the reports a couple of weeks back that Xiaomi would be building its own chips, and guessed that Xiaomi would likely start at the low end of its device range and work up from there, and that’s exactly what they’re doing: the Mi 5C is the first phone using Xiaomi’s homegrown chips, and sells for a little over $200. It’ll be interesting to see what if anything comes out of the reviews of the phone about its performance relative to Xiaomi’s earlier low-end phones – a solid early performance is critical for building confidence that Xiaomi knows what it’s doing here. The company also said it had spent a billion yuan – around $145 million – on building its capability, and that it received some help from the Chinese government, though it’s not clear how much. To put that in context, Apple’s acquisition of PA Semi alone cost $278 million, and that’s before all the additional work and money it put in organically following the acquisition to build its own chips. So though Xiaomi is splashing out somewhat here, it’s still a small investment in the context of earlier similar investments.
via WSJ
Moto G5 + Moto G5 Plus hands-on: A little less convention, a little more action – Android Central (Feb 27, 2017)
Lenovo’s Moto G range is one of its most popular, providing a pretty nice Android experience at fairly competitive prices, and at MWC it got some nice upgrades. This part of Lenovo’s portfolio has performed much better than the rest at a time when its smartphone sales overall and in China in particular have been collapsing. Those sales have been strong in markets like Latin America, where low-cost Android is a good fit. This is yet another example of the various strategies Android OEMs will have to pursue to find workable market niches – Sony is going up market, Samsung and Huawei rely on large scale in very different segments, and Lenovo/Motorola is finding some success in this low-mid range although not elsewhere.
via Android Central
Sony Launches Xperia XZ Premium and Xperia XZs Phones For US Market – AnandTech (Feb 27, 2017)
Sony’s focus on premium continues with these new phones announced at MWC, one of which has been priced at $699, above the base price for other premium phones in the US, with the other not yet priced but featuring a higher end processor and therefore likely to go for even more. These devices also seem to continue the Sony design language of thin, relatively squared-off devices with lots of glass, which is still somewhat distinctive relative to other Android devices, but can make them seem fragile and also often makes them a little uncomfortable to hold. It looks like there’s some clever stuff with the camera, which will continually take shots when you open the camera app so that there’s literally zero lag when you press the shutter button. The big problem here is that what’s ostensibly the flagship, the XZ Premium, won’t launch for months, so any buzz generated now will die down entirely or be channeled into the less premium device instead. It’s also unclear from the reporting which US carriers will actually sell the phone, which is critical because Sony has had a tough time getting US carrier support for years now.
via AnandTech (more on Techmeme)
Samsung’s new Gear VR controller lets you point, drag and shoot in VR – Wearable.com (Feb 27, 2017)
Samsung’s Gear VR headset has been by far the top-selling VR device so far, with over 5 million units “sold” (although many were likely given away or bundled at a very low price with smartphones) versus under a million so far for Playstation VR. Mobile VR is the mass market segment, and it’s always going to beat the hardcore VR rigs on volume, but the performance is often sub-par, and the user interface on the Gear VR has been pretty abysmal. The Daydream VR headset Google debuted late last year was much better in this regard, with a nice little hand-held controller which was mostly much easier to use, though it can be a little glitchy at times. It looks like Samsung now has a much more usable controller too, which should be a big help in making its VR experiences more enjoyable. The new controller ships with a new version of the Gear VR headset, and may or may not be available as an accessory for existing owners (price and date are also still unavailable).
via Wearable.com (more on Techmeme)
Google’s digital assistant comes to new Android phones – Reuters (Feb 27, 2017)
This, to my mind, is one of the bigger announcements coming out of MWC – that Google will finally allow other smartphone makers to use the Google Assistant, after several months of keeping it exclusive to its own Pixel smartphone. I described that decision at the time as representing a big strategic shift for Google, and probably a mistake, and the evidence since has borne that out. The Pixel has sold in small numbers, Amazon’s Alexa has extended its lead considerably as the voice platform of choice for hardware makers, and even at MWC itself Android vendors announced Alexa integration despite Google’s shift here. The good news is that it’s only been a few months, but the bad news is that this change in policy will come too late to hit the new flagships debuting at MWC, including the new ones from both Samsung and LG. It will likely become available later, but shipping as an integrated part of these new smartphones would have been much better. I’m betting that Google will continue to pay for this strategic misstep for some time to come – even once it’s available, OEMs will want to offer more differentiation than the Google Assistant allows them, which will continue to make Alexa an appealing alternative.
via Reuters (more on Techmeme)
The LG G6 is sleek, solid, and surprisingly sensible – The Verge (Feb 27, 2017)
After last year’s largely unsuccessful focus on modularity, it looks like LG has gone back the other way, with a really solid, slab-like phone that trades removable items for dust and water resistance. We’ve seen phone makers go for durability as a selling point before, sometimes in a core model and sometimes in a rugged variant (Samsung favors the latter), and it’s rarely enough to act as a big differentiator, especially in a premium phone. But it looks like LG is also majoring on the combination of a really big, high-res screen with small bezels and better one-handed use. It’s always interesting to watch the pendulum swing back and forth between masses of clever features and simplicity with the Android vendors, and we’re seeing that here. I’m betting this phone does better than the G5 last year, but LG continues to be in a tough spot in smartphones – it’s losing money every quarter, sales are falling, and it’s stuck in that unfortunate middle within the Android ecosystem where it’s neither at big scale in premium devices nor price competitive enough to do really well in the mid market. I don’t see this phone dramatically changing its fortunes.
via The Verge (more on Techmeme)
HMD Launches New Nokia Phones – Wired (Feb 27, 2017)
Quick explainer for those that haven’t followed the saga of Nokia over recent years: Microsoft bought Nokia’s Devices and Services business, including the smartphone and feature phone businesses, a few years back, along with exclusive use of the Nokia brand in these markets for several years. That exclusivity has now expired, and Microsoft last year sold the rump of the feature phone business to a new Finnish entity called HMD Global, which now has the rights to manufacture phones under the Nokia brand. The original owner of the Nokia brand and devices business, which now mostly makes telecoms network gear, has essentially nothing to do with these new phones. The MWC announcement actually covered three smartphones, the Nokia 3, 5, and 6, but almost all the attention has been on its resurrection of the extremely popular candy bar feature phone from 17 years ago, the Nokia 3110. It’s fascinating to see both the BlackBerry and Nokia brands get reboots at MWC from new companies – both were once key players in the global industry but have fallen enormously from those heights, and are probably past the point where a meaningful resurrection is possible, considerable nostalgia notwithstanding.
BlackBerry’s new keyboard phone is doomed to be a noble failure – The Verge (Feb 25, 2017)
I think this headline from the Verge captures my sentiments on this phone pretty well. I have covered BlackBerry as a company pretty closely in the past, and still do to some extent, and whenever I write about them or post charts on Twitter, the first response I almost always get is “I though they went out of business”. The reality is that BlackBerry has dropped so far out of the public consciousness in what were once their biggest markets that a phone like this at this point isn’t really going to get them anywhere. The moment for this phone was years ago, not today, and at this price ($549) it’s not an option for the markets where the BlackBerry brand still means something to consumers, like Indonesia. So many of even those who once insisted on a physical keyboard have now caved to the inevitability of the full touch screen, and the vast majority of those won’t go back now they’ve discovered apps, content stores, and everything else modern smartphones have to offer and BlackBerry devices have never really been able to. At least now the risk is mostly on TCL’s books rather than BlackBerry’s, and the reality is that the hardware business at BlackBerry is so small now (under $100 million in the November 2016 quarter) that this is almost all upside for the company – if TCL doesn’t sell any, that’s more or less a continuation of the tiny hardware revenue BlackBerry has been booking, and if it sells a few hundred thousand, that’s useful additional revenue. But this is very likely to be a tiny overall revenue opportunity for both companies, and I’m curious to see how long TCL sticks with the partnership.
via The Verge (more on Techmeme) (note the MWC2017 topic tag on this post will take you to all the posts on news from this year’s Mobile World Congress)
Intel’s 7560 Modem Could Push Next iPhone to 1Gbps – PCMag (Feb 21, 2017)
There’s some conjecture here on two points: that simply because Intel has added CDMA/EVDO capability to its next LTE modem Apple will use it globally, and that a modem capable of delivering peak throughput of a gigabit per second will actually do so in real world environments. The latter is an obvious stretch, given that real-world performance is always a fraction of the theoretical peak, but the former may well be a stretch too. I’m not convinced that Intel could ramp up production quickly enough to be the supplier for all of the next generation of iPhones – that would be a massive step up over its iPhone 7 supply. And I’m not convinced that Apple, having finally gained a measure of redundancy by dual sourcing modems for the iPhone 7, would so quickly jump back into single sourcing, especially given the performance limitations of the current generation Intel modems. That’s not to say this would never happen, and it’s obviously a very interesting point of leverage in the context of the current bad blood between Apple and Qualcomm, but I still think it’s somewhat far fetched at this point.
via PCMag
Samsung to Use Sony Batteries in Galaxy S8 Phone – WSJ (Feb 17, 2017)
The fallout from the Note7 recall continues: Samsung is apparently adding another battery supplier to its roster, though Sony’s capacity is so small that it will likely be by far the smallest by volume. None of this guarantees anything – the Note7 had problems because both battery suppliers produced faulty batteries and because Samsung’s design put pressure on those batteries. Given that those same two suppliers will be making most of the batteries used for the S8, and Samsung of course will still be designing it, what those three companies do differently is far more important than adding another minority battery supplier. As such, I suspect this is probably better read as an attempt by Samsung to exert some pressure on its existing suppliers by demonstrating a willingness to look elsewhere than any sort of strategy to ensure safer batteries in the S8. In that way, this is analogous to Apple’s recent move to give Intel some of its iPhone modem business. But all this also highlights the difficulties in shifting suppliers at such scale – neither Apple nor Samsung can suddenly switch suppliers at this volume, and even if they could the new vendors often underperform relative to the incumbents (as here with Sony’s batteries and also with Intel’s modems).
via WSJ
HTC has another tough quarter, with revenue down 13% YOY, but smaller losses – TechCrunch (Feb 15, 2017)
I don’t typically track HTC’s financials that closely, because they’re so small (just $700 million in revenue last quarter) and such a minor player at this point, but it’s worth checking in from time to time, especially as HTC expands beyond its traditional smartphone business into VR and ODM manufacturing for Google. Interestingly, there’s very little sign of any meaningful bump in revenues or profits from either of these initiatives, which either means that their contribution is tiny or that the traditional smartphone business is declining even faster than in the past. Revenue was down 13% year on year, and the company has had negative operating margins for seven straight quarters and most of the last three years. On the Q3 earnings call, HTC said that it was near breakeven on its smartphone business, and blamed the VR business for the overall losses. It also refuses to talk about the Pixel business at all on earnings calls, citing the lack of public disclosure by Google (which is odd because Google has confirmed it). Regardless, it’s worth noting that the company’s gross margin is just barely in the double digits, which obviously doesn’t leave much room for marketing and other corporate costs. HTC is one of a number of what were major Android vendors a few years back which have faded considerably, and unlike Sony it doesn’t yet seem to have figured out how to make the business work at its new smaller scale.
via TechCrunch
HTC will launch mobile VR device as follow-up to Vive – CNET (Feb 15, 2017)
I covered HTC’s Q4 results yesterday, and it was clear that VR was not yet making a big positive dent in the business yet. Part of the reason is that Vive, like Oculus Rift, is a marginal play – it relies on heavy duty existing hardware and is itself expensive. It’s no coincidence that the top selling VR headset today is Samsung’s Gear VR, with over 5 million units, because it’s compatible with many smartphones and costs very little. HTC is smart to move into this territory too, though of course if this device really is limited to one of its own smartphones, that’s a pretty small addressable market too.
via CNET
Huawei Sold More Phones but at Less Profit — The Information (Feb 10, 2017)
Huawei was the number three smartphone maker I said was one of several missing from that recent analysis of who captured the profits in the global market, and it does actually make a decent profit (relatively speaking) on its hardware. According to the Information, the relevant business unit made $2 billion in profit in 2016, or a margin of 7.7%, which may not sound like a lot but given that almost all consumer electronics businesses generate low single digit or negative margins, it’s not bad. It was down from 11% in 2015, but Huawei invested enormously in marketing in 2016 and saw 30% smartphone growth as a result. It can probably ramp down that spending in 2017 while still seeing decent growth, which should help it get closer to its $4 billion profit goal for the year. Huawei continues to be a very interesting company to watch in the smartphone market, and is one of only a handful of companies which have managed to drive a decent profit from making Android smartphones.
via The Information
Here’s Why Apple’s 10th Anniversary iPhone Will Likely Cost More Than $1,000 – Fast Company (Feb 8, 2017)
The headline is focused on the price, but there’s some interesting detail in the piece that’s in some ways more important (and likely more accurate). Some of this confirms earlier reporting about OLED edge-to-edge screens, and a home button integrated into the screen. There’s some new information in there too, though, about an integrated 3D sensor, though it’s not clear what it’ll be used for (AR is one obvious bet given Tim Cook’s enthusiastic remarks about the technology). The point here is, though, that the $1000 price point is fully $230 above the base price for today’s 7 Plus, and so it would have to incorporate a lot of additional wizardry to justify that premium. I think it’s far more likely we see another roughly $100 step up from the Plus to $870, though of course with the right storage configurations that’ll easily rise over $1000.
via Fast Company
Apple Took 92% Of Smartphone Industry Profits In Q4 (not really) – IBD (Feb 7, 2017)
Every quarter, there’s a slew of headlines on this basis, usually based on analysis from Cannacord Genuity. The big flaw in this analysis (and the reason I inserted a “not really” into the headline) is that it only looks at those players that publicly report profits from a smartphone unit, plus Apple. As the article points out, the “survey” of six “major” smartphone vendors includes the #1 and #2 but also BlackBerry and Microsoft, which each shipped well under a million smartphones last quarter. It entirely leaves out the third, fourth, and fifth largest smartphone vendors (Huawei, Oppo, and Vivo) and other big names from the top 10 like Lenovo and Xiaomi. Lenovo is publicly traded, but hasn’t reported yet (and is likely to have been unprofitable in smartphones again), but no-one really knows how profitable the others are. So the headline is misleading when it talks about “industry profits” – it’s a very narrow analysis of six vendors, only two of which are in the top 10. Now, that’s not to say that it isn’t likely that Apple captured the vast majority of profits in the smartphone market yet again – it almost certainly did, and this situation highlights both the general challenges with driving meaningful profits from consumer electronics and the specific challenges associated with competing on the basis of Android in smartphones. But this – as with the flawed quarterly market share rankings with their false precision – grates every quarter because it’s shoddy analysis.
via IBD
Apple Said to Revive Efforts to Sell Used iPhones in India – Bloomberg (Feb 7, 2017)
The Indian government shot down Apple’s previous attempt to sell refurbished phones in India, but it sounds like it’s giving it another try. That’s good, because these refurb phones are about the only way Apple is going to dramatically reduce the price of iPhones in India and break out of the niche premium market there and into the lower tiers of the market, where far more phones are sold. Between taxes and import fees, iPhones are actually typically more expensive in India than elsewhere in the world, even though what Apple really needs there is to sell cheaper phones, so re-selling used phones is the way to go. There’s still been no official confirmation from Apple of its plans to build iPhones in India, but if that really is on the table, it’s possible that Apple is using that investment as a carrot to persuade the government to allow it to pursue its other goals in India, including selling refurbished phones and opening its own retail stores. It’ll be fascinating to see if it succeeds in getting what it wants – the original reason for rejecting Apple’s earlier request was somewhat ridiculous, but the reasoning doesn’t matter as long as the government says no.
via Bloomberg
Motorola Shares Results from Moto Mod Developer Events (Feb 6, 2017)
While LG is stepping away from its modular approach, Lenovo/Motorola seems to be doubling down on its Moto Mods strategy, holding developer events to invite third parties to come up with clever ideas for add-ons to its Moto Z range. Either Motorola is seeing more traction around the concept than LG did, or it’s simply out of other ideas for how to differentiate its phones in the market. I’ve seen little evidence that the Mods (or Moto Z) are selling particularly well, so I’m skeptical that it’s the former. But it’s interesting to see Motorola take the crowdsourcing approach here, both with these developer events and its Indiegogo campaign, which runs through March.
via Motorola
Sony Reports Results for December 2016 Quarter (Feb 2, 2017)
Sony’s been such an interesting company to watch over recent years, because almost every aspect of its hardware business has been challenged, and it’s even exited some, like PCs. However, it’s had something of a renaissance in the gaming space, with the Playstation outperforming the Xbox in the current cycle, and actually growing year on year in the December quarter. The other interesting hardware business to watch at Sony its smartphones, because it’s taken a unique approach for an Android vendor, which appears to be paying off. That approach has involved focusing the smartphone business on the premium segment, resulting in a smaller but more profitable business. Sony’s smartphone shipments have dropped by about half from 2015 to 2016, but its margin rose to over 8% in Q4, well above the low single digit or negative margins most consumer electronics businesses generate. There’s an interesting signal here for other Android vendors about what it could take to find success, though there probably isn’t room for more than one or two vendors pursuing this premium strategy.
via Sony (PDF)
Apple To Make iPhones in Bengaluru, India – Hindustan Times (Feb 2, 2017)
I haven’t seen any big US news outlets report this yet, and there’s been no official word from Apple, but several Indian publications are reporting that Apple has told officials in Karnataka that it intends to begin manufacturing iPhones through its partner Wistron in Bengaluru (Bangalore), in the province. Local manufacturing would help overcome some of Apple’s challenges in India, though certainly not all. They would help reduce prices by avoiding the import tax, and would allow Apple to permanently overcome the government’s ban on local retail for companies whose products aren’t made largely in India. That still leaves low incomes, tendencies towards thriftiness and favoring local brands, and other challenges for Apple in India, but it would be meaningful progress.
via Hindustan Times
Apple Tops Samsung in the Fourth Quarter to Close Out a Roller Coaster Year for the Smartphone Market, According to IDC (Feb 2, 2017)
Pick your poison here – most of the big names have put out similar releases this week crowning Apple the victor in the December quarter for smartphone sales, narrowly pipping Samsung. This is an entirely symbolic victory, but it’s the kind of thing that often causes the more negatives around Apple to die down temporarily (which isn’t to say there haven’t still been various articles this week warning that Apple’s next phone had better be be a big deal or else). Two other things worth noting here: Apple only ever comes in at number 1 in the December quarter, when it sells massively more iPhones than in any other quarter, and so for the year as a whole Apple will always be behind Samsung. Secondly, the IDC figures and others I’ve seen seem to have used Apple’s official iPhone sell-in figure for its first fiscal quarter – there are issues with using sell-in as opposed to sell through in these contexts, but I see the logic in using an official figure rather than an estimated one. However, there’s a problem with this approach of taking Apple’s number this quarter, because Apple’s quarter actually started in the last week of September this year, giving an extra week of sales very early in the iPhone 7 cycle. Without that extra week of sales, it’s very likely Apple wouldn’t have been ahead of Samsung, but I’ve seen none of these market share numbers acknowledge that fact or adjust Apple’s number downward to account for it.
via IDC