Apple Said to Revive Efforts to Sell Used iPhones in India – Bloomberg (Feb 7, 2017)
The Indian government shot down Apple’s previous attempt to sell refurbished phones in India, but it sounds like it’s giving it another try. That’s good, because these refurb phones are about the only way Apple is going to dramatically reduce the price of iPhones in India and break out of the niche premium market there and into the lower tiers of the market, where far more phones are sold. Between taxes and import fees, iPhones are actually typically more expensive in India than elsewhere in the world, even though what Apple really needs there is to sell cheaper phones, so re-selling used phones is the way to go. There’s still been no official confirmation from Apple of its plans to build iPhones in India, but if that really is on the table, it’s possible that Apple is using that investment as a carrot to persuade the government to allow it to pursue its other goals in India, including selling refurbished phones and opening its own retail stores. It’ll be fascinating to see if it succeeds in getting what it wants – the original reason for rejecting Apple’s earlier request was somewhat ridiculous, but the reasoning doesn’t matter as long as the government says no.
via Bloomberg
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.