If you’re a parent of kids under 13, you’ve likely encountered the COPPA law, even if you might not know it by that name, because your kids will have found it impossible to sign up for an online service or account without either lying about their age or going through a very involved process. As a result, I suspect many kids either do lie about their age (perhaps with their parents’ support) or piggyback off a parent’s account, neither of which is ideal. Google now has a service that lets kids legitimately sign up for their own account even if they’re under 13, as part of a family account tightly controlled and supervised by parents. That feels like a great solution, and it looks like these accounts can effectively graduate when the kids reach an appropriate age. I wish more companies would think about how to help parents help their kids use technology, and this feels like a good step. Of course, this does mean that Google is now capturing information about your kids for a future profile, even if that data collection is limited in unspecified ways.