Company / division: SiriusXM
Weekly Narrative Video – Streaming is Saving Music (May 19, 2017)
This week’s Narrative Video is on the Streaming is Saving Music narrative. This narrative was in the news several times this week, with Spotify’s 2016 financials leaking, news that SiriusXM is debating a bid for Pandora, and Rhapsody’s announcement that it’s making layoffs and replacing its CEO. The reality is that streaming music is doing wonders for the music labels, but the streaming services themselves continue to struggle. And it’s worth noting that it’s paid subscription streaming specifically that’s really giving the industry a boost. The video talks through these topics and other trends in the industry, reality-checking the prevailing narrative. Subscribers can see the video on the Streaming is Saving Music page. If you’re not yet a subscriber, you can sign up for a 30-day free trial here, and you’ll get access to this video, past videos, all the latest commentary on the site, and lots more besides.
SiriusXM Talking to Pandora about an Acquisition (May 18, 2017)
Pandora, which has long been one of the most popular online music services in the US but has also long struggled to turn a profit based on that popularity, is apparently in talks with SiriusXM about an acquisition. By contrast, as I wrote in a column for Variety a few months ago, the latter is one of the big success stories in the subscription content world, which I suspect mostly flies under the radar because it delivers through satellites rather than the Internet. What the two have in common, of course, is radio, though neither provides the traditional FM or AM variety. SXM already has a limited online version of its service, while Pandora has recently been branching out into on-demand music, but there’s probably quite a bit more that could be done by bringing the two sets of assets and their respective audiences together. The fact that Rhapsody today announced job cuts and the departure of its CEO is indicative of just how challenging being a second-tier player in the music streaming business can be. And in reality the second tier encompasses essentially everyone but Spotify and Apple, while even Spotify seems to be heading in the wrong direction financially.