Company / division: Fiat Chrysler
FCA and Google Collaborate on a Uconnect System Concept Powered by Android – Fiat Chrysler (Jan 2, 2017)
This is an interesting side benefit of Google’s partnership with Fiat Chrysler around autonomous vehicles – FCA is now using Android N to power a new version of its Uconnect connected car technology in cars. FCA is on the official list of Apple CarPlay partners too, so even though there’s deep integration with certain Android apps here, this doesn’t mean iPhones will be second-class citizens in the car. But it does mean Google is now in cars in two distinct ways while Apple still seems to be honing its strategy behind closed doors.
Great inside information here about FCA’s other self-driving initiatives beyond its Waymo partnership. The strategy highlights the big concern many carmakers have about partnering with Alphabet (or for that matter Apple) – that they will cede differentiation to the platform vendor and lose their own competitiveness in the process. Clearly, FCA remains committed to its Waymo deal, but it’s sensible to hedge its bets here.