Facebook is Testing its Houseparty Clone Bonfire in Denmark (Sep 13, 2017)

Facebook has been reported for a while to be working on a potential clone of popular video chat app Houseparty, and it has now officially launched the app in Denmark under the previously reported Bonfire name as a limited test. The features sound similar to those in the Houseparty app, which was recently reported to be achieving some impressive user metrics (though I noted some important caveats). The key to Facebook’s success here, as I also noted in that earlier piece on Houseparty, will be disconnecting this app to some extent from the Facebook social graph and allowing users to form more intimate circles of friends as they can in Instagram. That’s been a key part of the value proposition for both Snapchat and Houseparty, and it’s something that’s never come easy to Facebook, which still often seems to misunderstand its most effective competitors for users’ time.

via The Next Web

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