Amazon Partner Accuses it of Copying its Product for Echo Show (May 10, 2017)
Amazon previously invested in Nucleus, a company that makes a tabletop videoconferencing system for the home, and now the company’s CEO is angry because Amazon has just released the Echo Show, which he sees as very similar. Two quick things to say about this: firstly, if you take an investment from a company like Amazon, you have to go in with your eyes open. You have to know that the reason for the investment is that the company is interested in the technology, which might mean to an outright acquisition of your company (best case scenario) or might simply enable it to learn about it and do its own thing (worst case scenario). If you don’t know that going in, that’s your fault. Secondly, it’s not like the Echo Show is a pure clone – it’s first and foremost an Echo, a concept Amazon can quite fairly say it has pioneered, and only secondarily a videoconferencing system. Yes, that element was emphasized in its video and so on, but that’s because it’s a big part about what’s new and different from this device compared with its previous Echo devices. This device does far more than that, though, and anyone suggesting it’s some kind of clone is on the wrong track. It sucks to be Nucleus right now, but it should have known this outcome was a strong possibility from the start.
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