Topic: Family tech
Amazon has just announced a way for teenagers to buy items from its site through parent accounts, with either an item-by-item approval process or pre-set spending limits. Parents will receive summary text notifications when their teens have placed an order and have the option to reply with a simple “Y” via SMS to approve the order, or to see full details on Amazon’s site. This feels like yet another example of both Amazon’s maturity in the e-commerce space and the way it continues to evolve its offerings even as other retailers continue to play catchup on its core services, and of its need to continually expand its addressable market for its e-commerce services to new potential customers. We’ve already seen this with its attempts to serve cash-centric customers, and we’re now seeing it with this move into serving teenagers more directly rather than through their parents. This will, of course, also train those teens to buy from Amazon from an early age, bypassing other potential sites, while leveraging the benefits of Prime. Feels pretty smart all around.
The Verge has been talking about a future Windows feature called HomeHub since December, but this week has some images that are designed to show how HomeHub will work in practice, and it’s likely we’ll see this revealed officially at Build this week. HomeHub is a somewhat family-centric virtual assistant for Windows 10, which will combine Cortana voice features and more visual features on a sort of always-on home screen. It looks like Microsoft sees this feature both as something that PCs will offer and as something that will be available on dedicated devices. The Verge is that it suggests Microsoft sees all these devices being effectively full Windows 10 PCs, which feels like a huge mistake given how streamlined these devices can and should be. Even though Microsoft has evolved in its culture and strategy in very positive ways over recent years, things like this make you realize how tied to its past strategy of putting Windows everywhere it still is. At the very least, this ought to be running the more streamlined Windows 10 S it announced last week. But I’m all for tech which helps families stay organized – something I’ve argued more tech companies need to be working on. Given the launch of Echo Show this morning, Microsoft will have a concrete competing example of the same concept to go up against, which will likely raise the bar for whatever it announces. It’s also possible we’ll have Apple’s version of this to look at by the time the next version of Windows ships in the fall, further raising the stakes.
via The Verge