Topic: Ad blockers
★ Ad Standards Consortium Considers Action Against Bad Ads (Apr 21, 2017)
This story puts the recent Google ad blocker story in some useful context. That Google story suggest Google was going to act unilaterally in adding an ad blocker to its Chrome browser to target bad ads, though it would use standards developed by the Coalition for Better Ads as its benchmark. This story suggests the Coalition itself is debating taking a unified stand on bad ads, which would give Google useful cover as a member of a broader group rather than a single company transparently acting in its own interests (especially given that the EU Competition Commissioner has already said she’ll watch what Google does here closely). And as I said in the earlier piece, being part of a group which bans bad ads but allows the ones that generate 90% of its revenue would obviously be good for the top and bottom line at Google. Update: see also this later piece from Bloomberg, which adds some useful additional context and detail.