Narrative: Snapchat is Maturing

Each narrative page (like this) has a page describing and evaluating the narrative, followed by all the posts on the site tagged with that narrative. Scroll down beyond the introduction to see the posts.

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    How Snapchat will change the music industry in 2017 – Mashable (Jan 10, 2017)

    This is really mostly about what Snapchat is doing today with musicians, and the answer is pretty interesting – adding audio to filters, for example. In contrast to Snapchat’s general unwillingness to engage in a special way with celebrities, this approach shows it is willing to provide tools for musicians and others to promote themselves and new content. Music has always held special appeal for mobile platforms because of the emotional appeal, and Snap appears to on board too.

    via How Snapchat will change the music industry in 2017 – Mashable

    Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Adweek (Dec 30, 2016)

    One of the big goals for Snap in the coming months is driving faster revenue growth, which means making the tough transition from a niche spending category to a mainstream one for advertisers. That, in turn, means better tools for selling and measuring the performance of ads. It seems some basic machine learning is at play here, which is an interesting advance from Snap too.

    via Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Adweek

    Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ (Dec 29, 2016)

    One of the most interesting questions Snap has to answer as it approaches a possible IPO is which company will serve as a better benchmark for its potential – Twitter or Facebook. Part of making the pitch for the latter is demonstrating that Snap is more than just a messaging app, which means focusing on its content offerings and partnerships and the potential ad revenue they might drive. Snap’s recent rebranding and launch of Spectacles are all part of a significant evolution of the company and its identity.

    via Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ