Narrative: T-Mobile is Winning in US Mobile
Each narrative page (like this) has a page describing and evaluating the narrative, followed by all the posts on the site tagged with that narrative. Scroll down beyond the introduction to see the posts.
T-Mobile US Reports Q4 2016 Results (Feb 14, 2017)
T-Mobile reported its Q4 results this morning – the last of the major US wireless carriers to do so – and as usual it’s beating all the others handily on postpaid phone subscriber growth and making decent progress on growing its margins. It added several times as many postpaid phone subscribers as any other carrier, but in other categories like tablets and “connected devices” (think cars, machine to machine, connected utility meters) others were ahead, with AT&T leading the market in both those categories. T-Mobile says it has seen much higher porting ratios (the ratio of subscribers won versus lost from a particular carrier) against Verizon this quarter, which would help explain the latter’s rapid shift in stance on unlimited plans. T-Mobile continues to be quite a bit smaller than the big two, and that’s a big driver of its lower margins, but the fact that it’s willing to take those lower margins enables it to win subscribers with aggressive pricing, especially since its network performance and coverage is constantly improving. I continue to be skeptical that T-Mobile’s strategy is sustainable over the long haul – it’s very focused on phones, which aren’t growing much anymore, and hasn’t invested as its two largest competitors have in newer growth categories, but for now it continues to capture lots of attention and make the other carriers look bad.
via T-Mobile (PDF release)
Verizon joins the unlimited wireless data party – USA Today (Feb 13, 2017)
The challenge for the two largest US wireless carriers has been to strike an appropriate balance between responding to the price-based competition from the smaller carriers and preserving revenue per user and margins in their massive existing bases of customers. On the one hand, failing to respond aggressively enough to competitive moves risked customer losses, and on the other responding too aggressively risked reducing revenue per user and margins for the base. On the whole, AT&T and Verizon have chosen to be more conservative, largely preserving prices while tinkering at the edges with temporary promotions and in AT&T’s case using its prepaid brand Cricket to compete more aggressively on price. But that conservatism has come at a cost – AT&T has seen postpaid phone net losses for two years now, and Verizon’s phone net adds have also dropped considerably below past levels, though their margins are better than ever. This move today by Verizon suggests that it’s finally reached a point where it doesn’t feel it can hold off any longer on unlimited plans and intends to compete more aggressively. That will likely be good for subscriber numbers, but potentially bad for margins as it caps revenue per user upside from a data plan perspective. I’m not yet convinced that AT&T needs to follow suit with broad-based unlimited data plans – I think they’re happy to keep their all you can eat plans limited to DirecTV customers, at least for now.
via USA Today
T-Mobile’s Network Cleans Up in Latest OpenSignal Report – T-Mobile (Feb 8, 2017)
T-Mobile likes OpenSignal, Speedtest.net, and other network testing services and apps which rely largely on reporting from users’ devices, as opposed to the industry’s traditional reliance on professional testing services like RootMetrics. And the reasons are obvious: T-Mobile consistently puts in a much better showing in these reports than it does on the ones used by the rest of the industry. On the basis of this OpenSignal report, it looks like T-Mobile is basically tied with Verizon for the network available in most places and at the highest speeds nationally. That totally flies in the face of the reporting done by the professionals (see this RootMetrics report for H1 2016), and also goes against official coverage numbers from the other carriers.T-Mobile reasonably make the claim that the OpenSignal results are from real people actually using its networks throughout the country, not from testers only going to certain places, but self-selecting surveys of any kind are always unreliable. The reality is that T-Mobile has caught up a ton over the last few years with the two big carriers, but it’s still behind in coverage and quality, and you’ll see far more people complaining about their T-Mobile coverage than AT&T and Verizon customers do. Perception also lags reality – T-Mobile still has a reputation for poor coverage and quality even as the true gap with the big guys narrows.
via T-Mobile
Sprint Continues Year-over-Year Growth in Net Operating Revenues and Postpaid Phone Net Additions with Third Quarter of Fiscal Year 2016 Results – Sprint (Jan 31, 2017)
Sprint reported its results this morning, the third of the four major US wireless carriers to do so (see AT&T and Verizon comments – T-Mobile reports on Valentine’s Day). Sprint is going through something of a renaissance lately, though only in relative terms. It’s still the smallest and least profitable of the big four, but has made lots of progress improving churn and therefore improving its customer growth numbers. The focus for both T-Mobile and Sprint is postpaid phone growth, and they’ve led the market there lately, while AT&T grows strongly in prepaid and things like connected cars, and Verizon tries to hold onto the customers it has without sacrificing margins too much through price wars. This is a fiercely competitive market, and one with relatively little growth in traditional phones. Sprint has done well to recover here lately, but has also begun to grow more strongly in connected devices (cars, machine-to-machine, and so on), while its prepaid business is falling apart (it removed over a million subscribers from its rolls in Q4 due to a change in churn standards, on top of the hundreds of thousands it reported as official prepaid subscriber losses). There’s a long way to go still for Sprint to turn itself around, not least on its network performance, where it continues to argue that it can produce the best network while spending far less on network capex than any of its competitors.
via Sprint
AT&T Reports Fourth-Quarter Results – AT&T (Jan 25, 2017)
AT&T is the second of the big US carriers to announce its Q4 results, after Verizon earlier this week. On balance, AT&T’s results look a little better, with the lowest postpaid phone losses in a long time, and decent overall TV growth, mostly thanks to DirecTV Now. AT&T is executing on what I’ve called its ampersand strategy, with 7.9m subs now taking a DirecTV-AT&T mobile bundle with unlimited data. This strategy is also the underpinning of the Time Warner merger, which AT&T apparently still expects to close later this year. AT&T continues to report stronger growth in connected devices – everything that isn’t traditional phones and tablets sold to businesses or end users – than any of the other carriers, and that growth has really helped offset some of the weakness in the phone business in recent years, as has its prepaid growth, mostly under the Cricket brand. Overall, AT&T is still pretty well positioned when it comes to US wireless competition.
via AT&T
Verizon grows its strong customer base profitably in 4Q – Verizon (Jan 24, 2017)
Verizon puts a brave spin on its results in its headline, but there’s a lot of detail beneath the headline which isn’t quite so positive. Having started the transition to device installment plans in wireless later than its peers, it’s still seeing declining service revenues and now expects to see that trend continue into 2018 rather than 2017 as previously forecast. Its postpaid phone net adds continue to be well down over last year’s Q4 results, and adds over 2016 as a whole were pretty anemic. Tablets are another drag on the company’s overall results as it continues to see customers who bought cheap tablets two years ago turn off their service as they exit their contractual lockups. On the wireline side, penetration of Fios TV continues to fall each quarter, while Fios broadband penetration holds up a little better. Verizon continues to be the largest carrier in the US, and a very profitable one, but as smaller competitors become more aggressive on price, there are questions about whether Verizon can maintain its margins and grow at the same time – recent evidence suggests that’ll be tough.
via Verizon
T-Mobile Delivers Strong Customer Growth Once Again | T-Mobile (Jan 5, 2017)
The headline here is strong growth, though compared to last year’s results there aren’t huge differences. Total branded net adds were actually down slightly, largely because of lower mobile broadband (tablet) net adds, while wholesale adds were up slightly (these may both have been caused by a shift of subscribers from retail to wholesale last quarter in connection with a Walmart deal), and overall net adds were up slightly too. As the traditional phone market slows down, it’s going to be tougher for T-Mobile to keep driving growth in net adds, and it doesn’t yet seem to have cracked new categories beyond phones, which continues to be my main concern about its longer term prospects.
T-Mobile rolls out battery shutdown update to remaining Galaxy Note 7s | AndroidAuthority (Dec 27, 2016)
This is the beginning of the end for the Note7 saga, which began all the way back in early September. The four major US carriers, starting with T-Mobile, are rolling out what are effectively kill updates that will shut down the remaining Note7 devices in use. Over 90% of those devices have already been turned in, so this is really about capturing the holdouts. This is also the beginning of the end for the PR nightmare that’s kept this story in the news far longer than Samsung would have liked.
via T-Mobile rolls out battery shutdown update to remaining Galaxy Note 7s | AndroidAuthority