Narrative: Apple is Doomed

Each narrative page (like this) has a page describing and evaluating the narrative, followed by all the posts on the site tagged with that narrative. Scroll down beyond the introduction to see the posts.

Each post below is tagged with
  • Company/Division names
  • Topics
  • and
  • Narratives
  • as appropriate.
    Apple is losing focus again — with no Steve Jobs coming to the rescue – Business Insider (Dec 20, 2016)

    This is one of the most enduring narratives about Apple – that it’s somehow lost its way and is heading for a repeat of the late 1990s. These pieces are often so overblown that they’re hard to take seriously, but the drumbeat does seem to be getting louder lately. Apple always struggles most to control the narrative when it doesn’t have big, exciting, new products to shout about, and it feels like we’re in one of those periods right now.

    via Apple is losing focus again — with no Steve Jobs coming to the rescue – Business Insider