Company / division: Pebble
The Inside Story Behind Pebble’s Demise (Dec 12, 2016)
Pebble was one of those rare combinations – an apparently popular brand that somehow nonetheless failed to translate that popularity into financial success. Its profile arguably far exceeded its achievements, and I was never a fan of its products. Its ultimate failure suggests few others were either. But this is an interesting recounting of what went wrong, particularly because Backchannel has been covering Pebble rather positively as part of a recent series.