Company / division: Jio
I don’t usually cover the Indian market in depth here, but Jio feels like one of those stories that more people outside of India need to know about. It’s part of one of the big Indian conglomerates, Reliance Industries, and launched public LTE-only mobile services in September last year, signing up 125 million customers since then, an unprecedented rate of growth for any mobile operator anywhere. Until now, that service was available only on smartphones, either compatible devices customers brought with them or those sold by Jio. But today, Jio announced its own VoLTE-capable feature phone, which it will offer for free (albeit with a 1500 rupee – $23 – refundable security deposit) starting next month, with an unlimited voice, text and data plan for 153 rupees ($2) per month. What Jio has done in India over the past year or so is one of those things that just doesn’t seem like it should be possible – massive customer growth from zero, while offering fairly leading edge technology in devices and its network. The big enabler is that Jio is part of that massive conglomerate, which makes lots of money from the petroleum industry and therefore doesn’t need Jio to be profitable, at least not yet. In addition, although Jio touts its broad coverage (and promises to cover 99% of the population shortly), my understanding is that the coverage can be unreliable and some users are deploying it as a second-SIM solution rather than their only option. A lack of network density is likely the big problem, offering nominal coverage across a wide area but offering spotty coverage within that area in practice. But it’s been disruptive nonetheless, providing access to 4G and smartphones for those who previously hadn’t taken the plunge, and the new feature phone is going to extend 4G and some basic data services to a far larger number.