Company / division: Beats
There’s lots of interesting data in here about both AirPod and Beats sales over the past twelve months and the holiday period. Bluetooth headphones in general have skyrocketed in terms of share, something that was happening already but was likely accelerated by the removal of the headphone jack on the new iPhone. All of the new W1-based products are expensive, and it’s not clear from the report what share of Beats sales were these high end ones rather than the cheaper ones Beats offers. But it’s a sign that at least some people are embracing the iPhone’s wireless audio future.