Apple Signs Deal for Reboot of Spielberg’s 1980s Series Amazing Stories (Oct 10, 2017)
The Wall Street Journal reports, with confirmation from NBC but not Apple, that the latter has signed a deal to reboot Steven Spielberg’s 1980s TV series as part of its big original video content push. This would be the first deal that’s come to light since Apple brought in two Sony TV execs to run the initiative, which I think of as version 2.0 of its original content push, with the first characterized by a variety of smaller projects with ties to its ecosystems like Planet of the Apps, Carpool Karaoke, and a variety of one-off music documentaries. Amazing Stories wasn’t a huge hit back in the day, running for only two seasons with limited ratings, but the Spielberg name will likely do a lot for it, and with a big budget ($5m per episode) and some good stories it could well be an interesting hit. Apple will obviously need quite a few more of these to use up its billion-dollar budget and secure enough content to become a draw for whatever service Apple wraps around this content, but this seems like a promising start.
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