Snapchat Adds Content From College Newspapers With Ads for Monetization (Sep 8, 2017)
Business Insider reported a few weeks back that Snapchat was starting to approach college newspapers about contributing content to its Discover tab, and now the company has made it official. Critically, Snapchat will run ads in those Stories, which will allow the newspapers to make some money from the partnership, so this should be something of a win-win for both sides. As I mentioned in my first comment on this (linked above), Snapchat is here going in the opposite direction from Facebook, which started out college campus-based and expanded from there, but the college age audience is clearly a big part of Snapchat’s target demographic, so it makes a ton of sense to provide increased localization and more content to keep users in the app longer (and see more ads). I’m very curious, though, to see how effectively newspapers make the transition to the format required in the Discover tab – I’m guessing most of the contributors will at least be familiar with the form, but it’s very different from writing articles.
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