Facebook and Twitter Sign Deals with New Network Stadium for Sports Video (Aug 24, 2017)

Yesterday, Facebook announced a deal with Stadium to provide sports video content, and today Twitter made a very similar announcement. Stadium is a recently launched sports network which leverages Sinclair’s broadcasting infrastructure and streaming capabilities from Silver Chalice (a subsidiary of the Chicago White Sox organization) and in-studio talent from 120 Sports. Its sports rights are mostly for second-tier conferences, so there won’t be many high-profile games available, and essentially all the content is also available for free on Stadium’s own website and where broadcast. So there’s no exclusivity and little real value here and this is mostly about adding tonnage of live video on two platforms which are still in the early stages of that effort. The challenge in sports, of course, continues to be that the major rights are sewn up for years by big names from the TV industry, with rare exceptions like Thursday Night Football’s digital rights offering the only real opportunities to snag them in the near term. And yet sports is about the only must-have category of live TV left among these platform’s core audiences, leaving them in this awkward position of adding lots of marginal content just to check a sports box.

via Mashable

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.