Apple Devices Added to HP’s Enterprise Device-as-a-Service Offering (May 5, 2017)

Apple has done a deal with HP to allow the latter to include its devices in its enterprise device-as-a-service offering for enterprises. This is the latest in a string of deals between Apple and various enterprise-centric partners over recent years – a sign that the enterprise is an increasingly important source of growth for Apple as the consumer market reaches saturation for smartphones and upgrade cycles lengthen. HP will be a channel for all Apple devices, but the two companies are also working together to create some guidelines for various industries in deploying those devices and making the most of them in various applications. Apple’s strategy for the enterprise continues to be mainly leveraging these various third party channels rather than growing its own substantial business sales force, which is smart given Apple’s expertise (and the gaps in it).

via HP


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