Microsoft launches Sprinkles, a silly camera app powered by machine learning – TechCrunch (Apr 4, 2017)

As I mentioned recently in the context of Microsoft’s Indian AI chatbot, the company appears to be in an experimental mood as regards AI, trying lots of things in lots of separate spaces, without pushing all that hard in any particular direction. There’s nothing wrong with experimentation, but there is a worry that Microsoft both spreads itself a little thin and risks diluting its brand, which has become more focused of late around productivity. There’s an argument to be made that this Sprinkles app fits its other, newer focus on creativity, but it’s probably a bit of a stretch given the minimal ties into any of its other offerings. On the consumer side, Microsoft’s biggest challenge continues to be not just producing compelling offerings but finding ways to monetize them.

via TechCrunch


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