Netflix lets you literally choose your own adventure – Axios (Mar 6, 2017)
The headline here should be in future, not present, tense – Netflix is only experimenting with this idea for now, not rolling it out to users on its service. For one thing, content has to be created with this objective explicitly in mind, and it will take time to create that content, as well as to create the user interfaces to enable the interactivity which currently doesn’t exist in Netflix. But this does highlight how a digital native platform like Netflix can do things traditional TV companies simply can’t. Whether or not that ends up being compelling for users will depend a lot on the content – I can see this being a novelty at best in the early running until it shows up on some really top notch shows or movies.
via Axios
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