In Rush to Live Video, Facebook Moved Fast and Broke Things – WSJ (Mar 6, 2017)
There’s some really good reporting here, and it reinforces my sense that Facebook’s live video push hasn’t panned out the way it would have wanted despite its massive investment. I continue to believe that mass market live video has very limited appeal, largely because most of us don’t spend most of our time in situations which are worthy of (or appropriate for) broadcasting to our hundreds of friends. Yes, there are occasions when user-generated live video is uniquely placed to offer something no other medium can, but those are rare and not the basis for a widely used mainstream product. It’s still intriguing to me to see Facebook push so hard for individuals to share and consume amateur video, while Twitter has balanced its Periscope investment with a focus on high quality professional live video, including sports – easily the most compelling form of live content around for most users. This is one area where Twitter’s strategy feels smarter than Facebook’s, and it’s therefore not that surprising that Facebook seems to be experimenting more with live sports video as well.
via WSJ
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