Sprint Acquires 33 Percent of TIDAL and Creates Game-Changing Partnership – Sprint Newsroom (Jan 23, 2017)

The one thing missing from this Sprint/Tidal press release? Subscriber numbers for Tidal, which have been the source of recent controversy. As I said in commenting on that news, Tidal may have a tough time surviving if its subscriber numbers are as bad as they seem, and I’m guessing this Sprint investment is designed to stabilize things a bit. Partnerships between streaming services and wireless carriers are old hat – Spotify has lots of these in Europe, and they’ve helped its paid subscriber numbers enormously, while we’ve seen several others here in the US too. From a Sprint perspective, this can be seen as a response to T-Mobile’s Music Unlimited program, which offers free music streaming from every major music service, though Tidal is a much more niche approach, which means it’ll likely have limited benefit unless Sprint heavily subsidizes the service for its subscribers.

via Sprint Acquires 33 Percent of TIDAL and Creates Game-Changing Partnership | Sprint Newsroom


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