Facebook looks like it’s going to stop paying publishers to make live videos – Recode (Jan 17, 2017)

Facebook has made a huge push around live video, and still is on the consumer side, but it looks like it’s backing down from paying professional video content creators to produce more of it for the site. That can be read in one of two ways, and this article doesn’t make clear which it is: either Facebook has the product where it wants it and so can afford to take its foot off the gas, or the push hasn’t been working and it’s pivoting to other things. My suspicion is that it’s the latter – we’ll continue to see prompts for users to share live video, but Facebook is giving up on professional live video. I think that’s sensible if it’s the case – Twitter’s strategy of simply licensing existing linear live video feeds seems to make a lot more sense here, even if the revenue opportunities are limited. Professional live video on Facebook just doesn’t seem to be taking off.

via Facebook looks like it’s going to stop paying publishers to make live videos – Recode


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