Waymo and Intel Launch Campaigns Promoting Autonomous Driving (Oct 9, 2017)
Alphabet’s Waymo subsidiary and chipmaker Intel have launched separate campaigns to promote autonomous driving technology. While Intel seems to be going it alone and focusing on TV ads with celebrities like LeBron James, Waymo has partnered with several safety and advocacy groups for its campaign, which seems more aimed at starting a conversation using the hashtag #letstalkselfdriving than pushing out its message via ads, at least for now. Waymo is an obvious company to be pushing the technology given that autonomy is its raison d’être and it has its own cars on the street in various markets, while Intel is clearly aiming for the same kind of indirect approach it took to its famous “Intel Inside” campaigns back in the day. These are, after all, mostly awareness campaigns at this point – there’s nothing any consumer could buy after seeing the efforts from either campaign, and most consumers aren’t even aware of regulatory efforts in this area yet either. But both campaigns are clearly aware of broad skepticism shown in recent surveys about autonomous driving and want to start the education process early. Waymo’s campaign is particularly focused on the accessibility and safety benefits and its partners – which include an organization serving the blind and another serving seniors. That gels well with the NHTSA stats I shared earlier today, which demonstrated again the potential safety benefits of a computer not prone to alcohol use, speeding, or distraction driving a car.
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