Amazon’s Twitch Adding New Features on Mobile App (Jun 29, 2017)
Amazon’s Twitch streaming service is adding a bunch of new features to its streaming app in July, something I missed yesterday. The big addition is streaming live video (though not the usual gameplay video) from the mobile app itself, something which will be useful for direct-to-camera or other vlogging-type content which Twitch is trying to push as it expands beyond its core historical gaming video roots. Twitch also touted 83m downloads of its app, though with just under 10m daily active users, that number feels a bit irrelevant, and merely highlights the fairly small percentage of people who’ve tried the app who use it daily. The 9.7m daily active user number is also a great illustration of how niche a video platform Twitch remains, though it’s clearly very important to the users it does have: they spend an average of 106 minutes per day on the site, which is huge. But given YouTube’s recent 1.5 billion monthly user announcement, it’s clear that Twitch is still a marginal player in the overall video space, even if it’s a much more significant one in the gaming segment specifically. Something else I’d never really looked at before but is stark once you do look is the fact that there’s basically no sign anywhere on Twitch that it has anything to do with Amazon, even on the About page. So it’s clear that, though Amazon likely has some integration plans in mind longer term, for now it’s very much running as a separate independent entity, much as Zappos always has in the e-commerce space.
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