Amazon Announces Alexa Notifications for Apps Coming Soon (May 16, 2017)
Amazon has announced on its developer blog for Alexa that notifications will soon be coming to the platform for Skills (apps) developers which want to proactively serve up information to users (Amazon will also use the platform to deliver updates for Amazon.com orders). This is both an interesting new opportunity for Amazon and Alexa and a potential minefield. On the one hand, every developer wants to proactively re-connect with users rather than merely passively wait for users to re-engage on their own, especially on a voice-only device where there’s no visual prompt or reminder that the app even exists. But on the other, that could lead to fairly spammy behavior from some apps akin to what we already see from some smartphone apps – notifications are a Pandora’s box of possibilities which have many legitimate uses but are also often abused and quickly get out of control. It will have to be very clear to users how they turn these notifications on and off, how many they receive and what for, and so on, something that’s going to be a little tougher to manage on a voice-only device than on a smartphone. It’ll arguably be the best fit on the Echo Show, where users can interact with and control the notifications a little more easily. Both Amazon and its developers will want to tread very carefully in rolling this out.
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