One in five Facebook videos is Live as it seizes the verb – TechCrunch (Apr 6, 2017)
This is the first real quantification we’ve had of live video which puts it in context of Facebook’s overall video volumes, and on the face of it looks pretty good. For one fifth of all video shared on the platform to be live is impressive. On the other hand, I’m not sure how much video I see shared on Facebook by my own friends, but it’s not that much, so perhaps between regular users and brands and so on that makes a certain amount of sense. I’d be far more curious to know what percentage live makes up of video consumed on Facebook, because I suspect that’s a far smaller number, and arguably that number matters a lot more than what’s uploaded. After all, Facebook only really benefits from the viewing end of the equation.
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