Apple has acquired Workflow, a powerful automation tool for iPad and iPhone – TechCrunch (Mar 22, 2017)
This is a fascinating acquisition in the context of Apple’s recent parting of ways with Sal Saghoian, who ran the Automator app for macOS. That departure had signaled to some people that Apple was abandoning automation as a feature, but this acquisition sends the opposite message. Perhaps more importantly, Workflow is much more user friendly approach to automation than Automator, and what I’d hope we’ll see here is that same approach applied to built-in automation across Apple’s product lines including the Mac. That would make automation a more mainstream proposition, which is an intriguing prospect. That Workflow will remain available in the App Store is interesting too – that’s obviously going to be reassuring to existing users, but there’s no guarantee that it will stay there when Apple is done integrating it into its platforms. Siri stayed available for a time too, but of course disappeared when Apple released its version.
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