Amazon Has Acquired a Startup Which Creates 3D Body Models (Oct 3, 2017)

Amazon has acquired Body Labs, a startup which makes software for creating detailed and realistic 3D maps of people’s bodies, for somewhere between $50 and $100 million. The technology has an obvious connection to Amazon’s Echo Look, one of its more marginal Echo devices, but one which has potential to drive strong ties with the burgeoning clothing side of Amazon’s e-commerce business. Beefing up the capabilities of that device and the associated app-based capabilities for evaluating fashion looks and the like could therefore pay off in a big way for Amazon as it looks to differentiate itself from other clothing retailers.

via TechCrunch


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