Apple TV 4K Reviews Mostly Positive, Note High Price, Some Bemoan Details (Sep 21, 2017)
For the third day straight, reviews of one of the new products Apple announced last week are out, this time the Apple TV 4K. This is a far less significant launch than either the iPhone 8 or Apple Watch Series 3 given the relatively small numbers in which the box sells, but it’s still worth noting the tenor of the reviews. Once again I’m linking to Techmeme, which decided to lead with Nilay Patel’s Verge review, which based on my reading seems the most critical of the reviews out there. In general, all the reviewers seemed to like Apple’s familiar but somewhat revamped interface and the snappiness enabled by the new A10X chip (the same one which powers the iPad Pro). Where 4K HDR content was available, it was said to look fantastic, and the iTunes pricing for available 4K movies was also noted as a big plus. The biggest downside is predictable: the lack of content, something that also makes 4K TVs a marginal proposition today while the industry suffers from the same chicken/egg problem that plagued HD in its early years, but worse because of the lack of broadcast 4K content. Disney’s absence from iTunes 4K, the incompatibility between the Apple TV and YouTube’s 4K standards, and so on are the notable gaps. But Nilay Patel’s review is the only one I saw that grumbled in depth about other issues – perhaps because he’s a more discerning judge of these things as a high-end AV guy: he noted that the Apple TV doesn’t support Dolby’s Atmos sound configuration to go with the Dolby HDR picture support it does offer, and also pointed out that watching HDR content on the Apple TV 4K is a sub-par experience for now. Overall, it’s a decent set of reviews but for anyone who either doesn’t have a 4K TV or watch content sources with a lot of 4K content, it’s basically irrelevant for now.
On this topic, you might be interested in the piece I wrote for Techpinions subscribers earlier this week on the current market for smart TV boxes like the Apple TV 4K.
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