Magic Leap Raising Money, May Price Device at $1500-2000 Within 6 Months (Sep 13, 2017)
Bloomberg reports that Magic Leap is trying to raise additional funding, which might include an investment from Singapore’s Temasek fund (which was one of two sources of the money that recently bailed out SoundCloud), and would value it at $6 billion. It also says the company hopes to launch its product within six months, that it will cost $1500-2000, and that it will sit somewhere between glasses and today’s VR headsets in format and require the user to also carry a puck to provide processing. Though the funding is certainly interesting, it’s the other details that are far more interesting to me – those suggest a device which will be out of reach for all but a few consumers if it launches at that price, and which may sit awkwardly between other products in the market, not quite glasses-like enough to be wearable all the time. By all accounts, the technology is pretty amazing, though whether Magic Leap can really squeeze it into a production device with these parameters remains to be seen. But it’s another indication that truly wearable AR is many years away and we’re in for another few years of attempts that fall short in various ways.
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