Apple Updates Exec Bios to Reflect Siri Move, Cue’s Original Content Push (Sep 1, 2017)

This is a minor thing, but nevertheless an important one in several ways. Apple has updated the executive bios on its website to reflect a few changes, notably the change in responsibility for Siri from Eddy Cue (generally responsible for online services) to Craig Federighi (responsible for software), and Eddy Cue’s ownership of Apple’s original video content push. That’s notable for two reasons: one is that Eddy Cue has lost other areas of responsibility recently, notably the App Store to Phil Schiller, and Siri is an area where Apple can ill afford to be seen to be falling behind the competition. Taking it away from Cue is likely a sign that Apple wants to see the same rapid improvements there as it did in the App Store when Schiller took over, but also a recognition that the content push is going to take more of Cue’s attention going forward.

Also worth noting: though there’s still only one woman among Apple’s top-tier leadership of SVPs and CXOs as shown on its executive leadership page, the next tier of VPs is now half women, with three of the four women of color. Diversity in the top ranks at Apple has been poor and slow to change, in part because the senior leadership team has been so stable for so long, but it’s clear that Tim Cook is using the more frequent changes happening at the next tier down to increase diversity there.

via Mac Rumors

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