Twitter Finally Adds Curation by Topic, But It’s Flawed (Aug 16, 2017)

Twitter has finally added curation by topic, but only as part of its Explore tab, and the implementation seems to be pretty flawed. I argued that Twitter needed to get beyond its account-centric model to enable further growth in a piece written a year ago this week, so I welcome the move in principle. But the topic-based feeds are buried behind the search button, and the actual content in the various feeds feels unfocused and often irrelevant. More to the point, this topic-based approach needs to be part of the on boarding experience for Twitter, which has remained far too account-centric and therefore overwhelming for new users, something I documented here a few months back. So this is a step in the right direction, but needs to go further.

via BuzzFeed


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