Twitter Co-Founder Biz Stone Returns as Internal Culture Champion (May 16, 2017)
Twitter’s three prominent co-founders have all spent time doing other things since its founding but all three are now back at the company in one form or another (Ev Williams has been the one constant, though he shifted out of the CEO role and onto the board a few years back). The latest to return is Biz Stone, who had been running another creation of his, Jelly, for several years, only to sell it to Pinterest a few months back. It sounds like Stone’s role will be that of a sort of internal culture champion and cheerleader rather than a key decision maker, which seems to suit his talents well but means it’ll be tough for outsiders to measure his impact. One of the benefits of Jack Dorsey coming back was that he had the authority of a founder to make big changes to the product (though he spent his first year back in charge failing to do so anyway). Stone’s hiring has a similar benefit in that he has the passion of a founder for the company and clearly believes strongly in its mission and product, and so can hopefully help instill that in other employees at a time when Twitter still feels rather stuck. We’ve seen some signs of more significant change in the product at Twitter lately, especially with its many recent TV deals, but its financial picture continues to be rather bleaker.
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