Apple News is Starting to Generate Decent Traffic for Some Publishers (Apr 20, 2017)
I recently shared an item about Facebook struggling to help publishers monetize their traffic through Instant Articles, and this article now suggests that Apple News is actually doing fairly well in generating traffic (though not much revenue) for publishers. That gels with what I’ve heard from other sources, who say Apple News is now bringing them decent sized audiences, but isn’t giving them all the tools they need to monetize their content on the platform (analytics and integration with third party services like Nielsen are still pretty rudimentary). I think Apple News has made big strides, and arguably gives publishers a lot more control over how their content appears, while also being the only one of the three big proprietary news formats (Apple News, Facebook IA, and Google’s AMP) to allow for paid subscriptions. It’s got a long way still to go, and those subscriptions are still only open to very few publishers, but it sounds like it’s making some decent progress in building an audience which is willing to consume news content through the app.
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