★ Amazon Scales Alexa Back-End by Opening Lex Voice and Text Service to All Developers (Apr 19, 2017)
So much of the focus of coverage of voice assistants and interfaces is on the dedicated consumer products which use them, and that’s natural: these are the most visible and measurable signs of a company’s success or failure in this space. And yet the scale of those dedicated voice product is still very small relative to smartphones, which carry their own voice assistants. And scale is vital if these products are to improve, because they require lots and lots of training to get better, and so the more users there are training them, the better they become. As such, I suspect the next phase of competition in this space is going to be about developer voice platforms at least as much as it is about first-party hardware and software, and we’re starting to see signs of this from the big companies in the space, including Google and Amazon. Today, Amazon announced that Lex, which is a back-end service that combines many of the technologies behind Alexa, is opening up to all developers. But critically, this isn’t just a voice platform – it supports text and voice processing, which means that many of the developers might use it in chat bots or other similar environments that have nothing to do with voice but still help train Amazon’s natural language processing tools. Google is doing similar things with its own voice processing technology, but it’s doubtful whether Apple will ever open its voice tools up in the same way. That’s not a huge deal, because it has massive scale in voice on smartphones alone, but it may make a bigger difference over time as these other platforms benefit not only from growing first party scale but increasing third party adoption and use too.
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