P&G Chief Brand Officer Renews Calls for Advertising Platforms to Grow Up – New York Times (Apr 10, 2017)
I won’t cover this in depth again here – I covered Marc Pritchard’s remarks in January at the time, and his line hasn’t changed much. But given all that’s happened in the interim it’s worth reiterating that Pritchard remains a prominent voice advocating for change in the digital advertising platforms on behalf of big brands. Specifically, he’s arguing for more transparency in what can be a very opaque value chain from start to finish. None of these issues are going away soon, though it’s arguable that what the brands really want here is more leverage, so I would guess that they’ll keep beating the drum while slowly getting more and more of what they want. The crisis of sorts around ads showing up against undesirable content is likely to blow over soon enough, but the ongoing tension between advertisers and these platforms won’t go away any time soon.
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