Facebook Shows Users More Content Which Doesn’t Come From Your Friends – TechCrunch (Apr 3, 2017)
Almost exactly two months ago, I wrote in my Techpinions column that Facebook’s next big opportunity was finally stepping beyond the idea of showing users only content shared by their friends, and using AI and machine learning to show them other content like content they’d previously engaged with. Doing this, I said, would dramatically expand the amount of interesting content that could be shown to users, thereby keeping them on the service for longer, and giving Facebook more time and places to show ads. And as I wrote almost exactly a year ago, this is just another consequence of Facebook becoming less of a social network and more of a content hub. Today, we’re seeing Facebook not only roll out a video tab (and a video app for TVs) with suggested videos, but also now testing a dedicated tab for recommended content of all kinds in its apps. This is yet another extension of Facebook’s increasing absorption of activity from across users’ lives into its various apps in an attempt to capture more of users’ time and advertisers’ dollars, and I suspect it’ll work pretty well if it’s managed right. Of course, it’s demonstrated several times lately that it’s somewhat lost its touch in that department, so it will need to proceed carefully in pushing forward in this area to avoid alienating users.
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